The Huddle at Home positions the United States as the global standard-bearer for how sport can be intentionally leveraged to influence culture, diplomacy, and international perception. Anchored around marquee sporting moments, the initiative convenes public- and private-sector leaders to explore how major events drive economic growth, strengthen global alliances, and cultivate national pride—underscoring sport as a critical component of modern American soft power.
The Huddle at Home
The Huddle at Home:
Super Bowl LX Edition
February 7th, 2026
San Francisco
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Hosted during Super Bowl LX, The Huddle At Home is a high-level sports diplomacy convening designed to leverage the Super Bowl's attention and influence to promote the United States as the global leader in using sport to shape culture, diplomacy, and international perception. At a moment when America is preparing to host an unprecedented decade of global sporting events, including the FIFA World Cup, Olympic Games, and continued international NFL and NBA league expansion, this convening brings together leaders from government, professional sports, and the athlete community to intentionally define how America shows up on the world stage through sport. Sport is one of America’s most potent and visible exports. The Huddle At Home creates a platform for aligning public-sector leadership, leagues, teams, and athletes around a shared vision: ensuring that America not only hosts the world but
also leads it.
The Huddle at Home:
World Baseball Classic
March 5th,2026, Miami, FL
On March 5, in collaboration with Z Axis Sports, we will host a Huddle at Home Reception during the World Baseball Classic in Miami, Florida. This convening will bring together baseball executives, players, and business leaders to highlight the power of sport as a diplomatic tool—strengthening ties between the United States and Latin America through America’s favorite pastime.
