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Initiatives
In 2025 alone, Maven Strategy has consulted over 35 partners on leveraging sport for diplomacy. Our work ranged from supporting national non-profits, corporations, and consumer brands. One of our most impactful initiatives was The Huddle Abroad. The Huddle Abroad: Madrid Edition is a groundbreaking series of global leadership events designed to amplify opportunities for inclusion, sports diplomacy, and international collaboration across the sports business ecosystem ahead of the NFL's first game in Madrid. The initiative features cultural institutions, diplomats, NFL and Team executives, and business leaders from the US and Spain who are looking to explore international business opportunities in sports.


Maven is a trusted partner for American and international sports teams and leagues, providing high-quality education that supports:
1. Cultural Competence
2. Athlete Centered Sports Diplomacy
3. Civic Engagement and Social Impact
Athlete Education

Sports Diplomacy Consulting




Working with the Embassy of Spain in DC and The Friends of the National Museum of the American Latino, Maven Strategy Group partnered with the NFL, Washington Commanders, and the Miami Dolphins to bring together members of Congress, Diplomats, athletes, and business leaders to reimagine the global dialogue around NFL international expansion.
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